Brand Creative Copywriter

About CloudWalk:

We are not just another fintech unicorn. We are a pack of dreamers, makers, and tech enthusiasts building the future of payments. With millions of customers and a hunger for innovation, we're now expanding our neural network - literally and metaphorically.

About the role:

Brand Creation is the team responsible for the ideas that set the strategic foundation of our brands. Campaigns, narratives, films, launches, and the occasional thing that doesn't have a category yet — if it's meant to make someone care, it starts here.

We're looking for a creative who writes, not a writer waiting for a brief.

You will concept and write across brand campaigns, product launches, films, social, events, and the occasional thing that doesn't have a name yet.

You will work on two brands in two markets. Pierre is a financial intelligence brand redefining the way Brazilians relate to money — reading every account through Open Finance to tell people what happened, what's coming, and how to plan for it. JIM is CloudWalk's operating system for America's independent sellers: the agent that runs the business while the seller runs the counter, already trusted by tens of thousands of sellers across all 50 states.

Each surface needs a different register — a campaign line isn't a product page isn't a merchant's own words on camera. You should know how to flex without losing the thread that makes it all sound like us.

Creative at CloudWalk is AI-first and builder-led. Tools like LLMs, Claude, Cursor and Figma are part of how we explore ideas, pressure-test narratives, prototype and iterate. We think with AI. We build with AI. We argue with it so the work comes out better. What doesn't get delegated is your taste — what gets made, and what you'd defend when the room isn't sold yet.

There is also something here almost nobody else can offer: you won't just write with AI, you will write about it, for people who run real businesses and have never once thought about agents or models. Making that land is the hardest and most interesting part of the job.

What You'll Do

Set the foundation. On brands still being defined, help make the calls that stick: what they stand for, how they sound, what they will and won't say.
Come back with an idea, not a draft. Take a brief, or a half-formed problem with no brief at all, and return with a concept worth arguing about.
Own campaigns end to end. Propose the seasonal calendar, build the concepts, write them, defend them with stakeholders, and stay with them until they are live.
Write for film and for real people. Real merchants, not actors. Brief the casting, write the question guides, listen to hours of footage, find the line nobody scripted, script the cut and turn feedback around fast.
Write long form. Brand films, documentaries, manifestos and editorial pieces — the work that takes time and rewards it. Formats where the idea has to hold for minutes, not seconds.
Build the editorial line. Define the recurring narratives, proprietary formats and voice that make our social feel authored instead of assembled.
Turn product into story. Take a technical capability and find the human tension inside it, without dumbing it down or overselling it.
Bring the brand into the world. Concept events and activations, and own the content around them: what we say before, during and after.
Keep the voice alive. Treat voice and tone as a living system — guidelines, reference libraries and AI context packs that let designers, growth and social move fast without diluting the brand.
Stay up-to-date with advancements in AI, storytelling and digital culture to bring fresh thinking and edge to our creative process.

What You Need to Succeed

A portfolio with range and a through-line — campaigns, film, long form, social, product, editorial — with a consistent point of view running through all of it.
Range across lengths. You can write a headline and a ten-minute script, and both are good.
Conceptual thinking. You can start from the smallest of briefs, and you push past the brief when you are given one.
Craft in execution. You write the idea and the line and the caption, and all three are good.
Cultural repertoire beyond advertising. You read, watch and listen widely, and it shows in what you make.
Work made for platforms, not adapted to them.
Ownership. You create structure where there is none and you don't wait for permission to make progress.
Comfort with real production, real people and real deadlines.
Proven experience using AI tools to ideate, create or scale creative work, with a clear philosophy on where it sharpens the work and where it flattens it.
Fluent PT-BR, advanced or fluent EN.
Availability to work full-time.

Nice to Have

Experience with documentary storytelling, long-form editorial, or anything where the best line came from someone who isn't a copywriter.
Experience with Payments / Financial sectors is a plus.
Experience building a brand from close to zero.
AI-assisted work in your portfolio. Welcome here — show us your editing process.

The Future We See:

At CloudWalk, we envision a future where AI empowers every field to reach new heights:
• People teams leveraging AI to transform talent acquisition and employee development.
• Marketing professionals creating data-driven, AI-powered campaign strategies.
• Customer Success teams enhancing client experiences with intelligent solutions.
• Risk analysts combining human expertise with AI to navigate complexities.
• Designers collaborating with AI to push creative boundaries.

Join us at CloudWalk, where we're not just engineering solutions; we're building a smarter, AI-driven future for payments—together.

By applying for this position, your data will be processed as per CloudWalk's Privacy Policy that you can read here in Portuguese and here in English.

We use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, assessing responses, and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

About CloudWalk:

About the role:

What You'll Do

What You Need to Succeed

Nice to Have

The Future We See:

submit your application

Links

Cloudwalk | Introductory Questions 01