InfinitePay Becomes the Most Downloaded Finance App in Brazil on the App Store

SÃO PAULO, December 5, 2025 — InfinitePay, CloudWalk's financial services platform for micro and small entrepreneurs, reached a historic milestone today: it became the most downloaded finance app in Brazil on the App Store, Apple's application store, taking the #1 spot in the national category ranking.

With an average rating of 4.9 and over 566,000 reviews, the app consolidates its position as one of the highest-rated financial products in the country. The score reflects the company's strategy of combining advanced technology, a simple experience, and efficient service for Brazilian entrepreneurs.

"This result confirms that we are on the right path in building the most efficient, transparent, and accessible financial platform in Brazil. Being #1 on the App Store shows the strength of our product and the recognition from our clients," states Luis Silva, founder and CEO of CloudWalk.

This success also translates into customer base growth. In 2025 alone, the number of entrepreneurs using InfinitePay in Brazil more than doubled, jumping from 3 million to over 6 million.

Innovation Drives Leadership

InfinitePay has accelerated its expansion thanks to a combination of factors that resolve direct business pain points, notably:

• Tap to Pay: Millions of entrepreneurs have started accepting payments simply by tapping cards against their smartphones, eliminating the need for a physical card machine.
• JIM: An AI agent integrated into the app that functions as an "extra employee," handling payments, creating marketing strategies, and generating posts and images for social media.
• Financial Management: A complete digital account, unlimited (and free) Pix for sales and transfers, and payment links.
• Real Economy: Smart fees that decrease as the merchant's sales volume grows.
• Money in the Account in Seconds: Freedom to choose when to receive funds, including an instant payment option.
• CDB: a high-yield fixed-income investment product designed to outperform Brazil’s basic interest rate

This growth also parallels InfinitePay's advancement in using artificial intelligence across its entire operation, including customer service, fraud prevention, and the automation of critical processes, ensuring security and agility.

"Since InfinitePay was launched, our focus has been on solving the real pain points of small businesses. The entrepreneur doesn't want bureaucracy, they want to sell more, pay less, and have predictable cash flow," says Silva. "The path to the top wasn't built on crafting narratives, but rather on creating a product that truly has a positive impact on the businesses of over 6 million entrepreneurs in Brazil."

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