InfinitePay, CloudWalk’s Financial Solutions Ecosystem, Marks Six Years with Campaign Blending Real Stories and AI Innovation

São Paulo, June 2025 – InfinitePay, CloudWalk’s financial solutions ecosystem dedicated to micro and small businesses, celebrates six years of operations in Brazil this June. With more than 4 million customers and a presence in 100% of the country’s municipalities, InfinitePay has established itself as a comprehensive tool helping entrepreneurs grow and increase sales.

To mark the occasion, the company has launched a special anniversary campaign that highlights the journeys of Brazilian business owners, combining authentic stories with the power of artificial intelligence.

As part of the celebration, InfinitePay invited customers to share testimonials and photos showcasing their daily business lives. These stories have been collected and presented on an interactive website designed to feature customers’ experiences, their relationship with InfinitePay, and how the platform has helped drive their growth.

The 42 most impactful testimonials will be selected by JIM — the intelligent assistant integrated into the InfinitePay app — with each entrepreneur receiving a limited-edition T-shirt inspired by the hustle of small business owners.

The campaign also includes a special video produced entirely using artificial intelligence, portraying the day-to-day life of Brazilian entrepreneurs.

“This anniversary campaign is the perfect blend of real, human stories with creations and ideas made possible through artificial intelligence. It truly reflects InfinitePay’s mission to bring cutting-edge technology to all Brazilian entrepreneurs,” said Vitória Guedes, Head of Content at InfinitePay.

JIM and EmpreendeAI: Empowering entrepreneurs through technology

JIM, the intelligent assistant built into the InfinitePay app, supports business owners with everything from social media content creation to financial management. One of its standout features is Vision mode, which enables users to complete tasks quickly by simply taking a photo. Whether it’s photographing a product, document, or QR code, JIM can analyze competitor pricing, generate social media posts, process payments, or issue invoices tied to the item.

Created to bring together InfinitePay’s intelligence and a suite of essential digital tools, JIM helps entrepreneurs focus on what they do best: selling.

InfinitePay also offers EmpreendeAI, a program designed to help entrepreneurs boost sales using artificial intelligence. Delivered by influencers who specialize in AI, EmpreendeAI offers short, practical lessons focused on real-world application, plus an e-book packed with tips for automating social media, creating marketing campaigns, and turning followers into customers. The content is free for InfinitePay’s 4 million customers and is also available to the public via the official campaign website.

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